- Product design
- UX and UI design
- Interaction design
- Visual identity
- Data visualisation
As Alqami was a complete rebrand from the ground up, working on a fully rethought design system, guidelines and motion system that will be of use in all types of digital designs.
At the time we had gotten a series of data visualisations where the decision to utilise these by making them the main visual style of the site.
The homepage is a light introduction to Alqami, as it isn’t overly clear on what the business is.
Through a series of full viewport sections, it allows the user to fully experience the entirety of what Alqami has to offer.
As with every about page for an upcoming company, making a statement and showing their proficiency.
With Alqami, the introduction to their mission and the main team is very important as from research we found that especially within the data industry.
Challenge / Strategy
Cutting through the complex world of data – now regarded as the most valuable asset on the planet – was the key challenge to solve. We needed to ensure that a clear and consistent message came through at every touch point, whilst still differentiating themselves from the sea of data start-ups.
Positioning Alqami as a trusted expert that brings layered benefits to a business (and their data) helped translate their offering into a compelling proposition.
We developed a concept called ‘the power of the plus’ to demonstrate how Alqami build bespoke strategies that put each client on a path towards extracting maximum value from the data assets they have, or indeed what they may need in the future. Their process involves efficiently combining the best consultants, experience, IT, resources and training to provide unrivalled data-led solutions.
We built a layered graphic system to provide a consistent structure to all design applications whilst also offering great flexibility. Based on the plus symbol, every element is combined to reinforce the power of plus message.
We created motion theory that moves in a positive direction and adds an intuitive dimension to digital interactions and moving image. With the comprehensive library of icons the focus was on balanced functionality and precision that were optimised for screen
From here we could develop a series of digital communications including the website and social media presence.
Supported by a comprehensive brand and asset suite, Alqami are successfully cutting through the dull corporate landscape of data to attract clients at multiple stages of ‘data maturity’.
From education, training, data landscape assessment and strategy definition, to the valuation and sourcing of alternative data sets; underpinned by the brand Interstate built the Alqami team are now delivering global solutions for some of the largest and most recognisable global companies.