For the launch of this car, there was a grand reveal event in Paris with the full reveal of the Black S, whereas before it was only teased in social channels.
As expected, not everyone can fly to Paris to see the reveal of the car, so through the use of VR, I created a grand experience so that users can experience the reveal of the car.
This was a huge UX challenge as it is used by a wide range of users, VR is a great challenge to give natural controls to that users can natively pickup with ease.
Due to this, creating an interaction system that users can intuitively experience the reveal to its best.
